McDonald’s has been a controversial fast food restaurant but it still remains to be the largest and most popular food chain. With more than 11 million Facebook fans, they had to come up with ways to maintain these fans engaged and sharing across numerous networks. So today, we’re going to give you 6 McDonald’s inspired tips on how to retain your fans engaged on your social profile.
#1: Cross Promoting With Facebook Apps
One of the most notable and successful features on the McDonalds Facebook page is their ‘The Quest’ application. It serves quite a few purposes and promotes cross advertising and marketing across Facebook and Twitter. Fans play a game on a Facebook application where they will be unlocking various solution based incentives. Then they’re encouraged to share their achievements with a distinct Twitter hashtag. Top marks for cross marketing!
#2: Social Game Involvement
Everyone plays Cityville on Facebook, so McDonald’s decided to include a digital restaurant that fans can add to their city. Most effective of all – it comes with incentives. Whenever you master something with your virtual McDonald’s restaurant, you will get advantages and bonuses. This really is a superb social marketing that is integrated using a game fans love to play. McDonald’s likes to become a part of the lives of their target demographic even in the virtual world.
#3: Personal Replies on Twitter
McDonald’s isn’t your standard faceless corporation. What make it special is because it has a voice on Twitter. With more than 189,000 followers, the team managing the McDonald’s Twitter page has surely allocated time to reply to individual questions, comments, and compliments they receive. Speaking directly to the buyers is really a beneficial way to ensure that they continue to speak with you. It’s not all about auto-tweets, advertising and marketing and scheduled content.
#4: Community Involvement
McDonald’s is beginning to include their fan bases in advertising and marketing decisions and this is through running competitions, polls, and gathering votes. An excellent illustration of this is their voice of McDonald’s competition. McDonald’s employees sings and the fans would then vote. A good way for promotion and even better for social interaction over the internet.
#5: Video Sharing
McDonalds has dozens of Youtube channels for individual products, stores or those produced by fans themselves. Their videos increases the followers of their other social sites. Plus, it showcases the talents of McDonald’s employees. Folks can probably get more attracted to interact using a company on Facebook or Twitter if they promote the actions of actual people. They get comments, likes, tweets and more, in excess. Possibly it’s time to put some faces for ones company name?
#6: Widening Their Social Reach
The McDonalds Facebook post also includes a non-English software program for the Hispanic population. Because of the fact that a large portion of their demographic are into McDonald’s, the company felt it necessary to give these fans the chance to engage in their unique language. The lesson in here is that a company must widen its social presence even across language barriers!
Use these 6 tips to inspire some genuine sharing and engagement if you’re seeking ways to build your fans happiness. McDonald’s is really a leader in pioneering the use of social media for sales, community, and open engagement. Overall we have to say – we’re lovin’ it!
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